.  Communicate seasonal trend and inspiration and direction to Merchandising and Marketing teams.

.  Develop key trends and seasonal theme direction for silhouette and fabric.

.  Research current best sellers and trends to develop appropriate style, design and brand evolution. 

.  Travelled four times a year to Asia to develop the new items and supported the negotiations  with the buyers.

.  Choose the main fabrics and yarns.

.  Create the mood board inspiration.

.  Follow the fit process of the garments.

.  Made the technical sheet.