.   Communicate seasonal trend and inspiration and direction to Merchandising and Marketing teams.

.   Develop key trends and seasonal theme direction for silhouette and fabric.

.   Research current best sellers and trends to develop appropriate style, design and brand evolution. 

.   Travelled four times a year to Asia to develop the new items and supported the negotiations with the buyers.

.   Choose the main fabrics and yarns.

.   Create the mood board inspiration.

.   Follow the fit process of the garments.

.   Made the technical sheet.