. My challenge has been to create a Style identified with the brand , grow in turnover and in
brand visibility . We have achieved these objectives growing in sales .
Functions performed:
. Direct current trend and design strategy for Springfield woman classifications .
. Communicate the seasonal trend and inspiration and direction to Merchandising and Marketing team.
. Designed the planning of collections made in Asia coordinating the design with my 18 designers and 6 quality technicians team .
. Designed the new fast fashion Collections strategy that is very important to be at the same level of innovation with our competitors and adding freshness to the collections.
. Made the calendar of Design department.
. Develop key trends and seasonal theme direction for silhouette and fabric appropiate to your classifications .
. Create the color card of the new season .
. Create first proto sample tech and dimension specs to facilitate sampling.
. Manage the trim sourcing and selection process.
. Research and analyze the current best sellers to develop appropriate style .
. Balance between fashion and trend as well as core and emerging businesses for presentation
. Realization of the budget of the large expense lines of the design department. .
. Designed the strategy of the bets and the numbers of the styles references together with the head of the buyers .
. Communicate the final collection to the international team and supported the placement of collections in the store.
